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Media Pack
CPI Financial is the Middle East's leading financial publisher. We constantly strive to deliver a portfolio of high quality informative products for the financial sector.
2009 sees the launch of WEALTH. This magazine is designed for the 80,000 high net worth individuals throughout the UAE and will guide them through these turbulent times to ensure their investments are safe and secure.
Editorial Strategy
WEALTH will entertain, inform, educate, and reassure the UAE's HNW individuals about issues surrounding investment, risk and portfolio management offering advice on how to ensure to they are asking the right questions of their investment adviser, private banker or broker.
On a regular basis WEALTH will provide a range of information for different demographic groups so whether you are a local citizen of the UAE, a temporary resident or expatriate with a long-term commitment to the UAE all readers will find the most relevant news, developments and investment advice to ensure they are will equipped to deal with the troubled financial times we face.
Circulation
WEALTH is being launched as a bi-monthly magazine with an initial print run of 6,000. CPI Financial has conducted several months of research to identify a target audience of HNW individuals and business leaders who control personal investable assets of more than US$500,000.
We will deliver the magazine to this audience via controlled free circulation to ensure that every edition of the magazine is received by key individuals.
WEALTH will also be distributed via carefully selected newsstands in premium locations throughout the United Arab Emirates.
CPI Financial places a high value on exhaustive and penetrative research into market size and structure. The circulation of WEALTH will continue to grow after launch as we market the magazine and develop further our database of named relevant individuals.
This means that advertisers can be assured of the following:
- The magazine is read by your HNW target audience
- It contains unique editorial in the UAE offering independent financial guidance for HNW individuals
- WEALTH is produced to a high quality to reflect reader's financial status
- Unrivaled exposure within this consumer market will associate your brand with financial excellence
WEALTH is the authoritative magazine for the wealthy and will position our advertising partners as leaders in responsible banking and financial advice.
WEALTH's four key themes are:
- How to become wealthy
- How to stay wealthy
- How to increase your wealth
- How to enjoy your wealth
Regular Sections
In addition to special 'focus' features, every month WEALTH will carry the following regular sections:
Absolute Beginners
Every month Wealth will introduce its readers to a range of financial subjects, explaining them in straightforward terms, explaining concepts and investments that will arm investors with the knowledge to make the right decisions and ask their advisers/private bankers the right questions.
Portfolio
From basic portfolio planning and management to understanding investment risk and what it means for readers' money, Wealth will help make sense of readers' existing investments and help tailor them to their needs.
Investment Opportunity
A focus every issue on key investment opportunities, including in-depth interviews with investment fund managers, explaining their investment style and focus, why they make the decisions they do, etc.
Property
Buying, selling or investing? At home or overseas? Wealth will keep a weather eye on the property markets, both residential and commercial, offering readers an intelligent commentary on property ownership and investment.
Consuming Passions
In addition to investment guidance WEALTH will also explore the ways in which the wealthy live. Each issue will feature the most exclusive luxury lifestyle choices, offering the low-down on the high life; from luxury travel to luxury consumer goods to fine art, private planes and luxury cars. Wealth will keep readers informed about what's hot and what's not among luxury collectibles, helping readers invest in something they can really enjoy.
Advertising
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| Rate card | Print | Digital |
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| DOUBLE PAGE SPREAD | US$ 9,750 | US$ 4,875 |
| FULL PAGE | US$ 5,000 | US$ 2,500 |
| INSIDE FRONT COVER | US$ 5,500 | US$ 2,750 |
| INSIDE FRONT COVER DPS | US$ 11,750 | US$ 5,570 |
| INSIDE BACK COVER | US$ 5,500 | US$ 2,750 |
| OUTSIDE BACK COVER | US$ 6,000 | US$ 3,000 |
| COVER GATEFOLD | US$ 15,000 | N/A |
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| 6 ADVERTISEMENTS | 10% discount |
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| AGENCY COMMISSION | 15% |
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| DATABASE AVAILABLE FOR RENTAL | Price on request |
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| DIGITAL | only available with print |
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| PAYMENT | On receipt of invoice |
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| SALES DEADLINE | 1st of the publishing Month |
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| Advertising rates effective 1st January 2009 |
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| Technical Specifications |
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| DOUBLE PAGE SPREAD | TRIM | 48cm x 27cm |
| BLEED | 49cm x 28cm |
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| FULL PAGE | TRIM | 24cm x 27cm |
| BLEED | 25cm x 28cm |
All artwork should be supplied in either Adobe Illustrator, InDesign, Photoshop or high resolution PDF formats. All images need to be at least 300 DPI pixels/inch resolution, CMYK. All fonts need to be supplied or if in Illustrator or Indesign converted to outline. Colour proofs or print-outs must be supplied along with the digital file.
Advertisements can be designed. Price on request.
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